Quotes that Make you think

"The purpose of sociology [psychology or anthropology - really, any social science] is to enable the individual to see the everyday - the ordinary and mundane details of life - in a new way; to challenge, as it were, the perceived notions we hold of the world and the institutions and peoples that inhabit it."

- Peter Berger, Sociologist


Common sense is what tells us the Earth is flat and the Sun goes around it. - Anon.


Tuesday, November 30, 2010

Anthropology and Marketing


Food for thought!

This very brief video gives a hint of the way in which the study of anthropology can be applied in a marketing - why people buy the things they do - context.

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